THE HUNDREDS X ADIDAS X the NBA

Art Direction & Design for the high-profile The Hundreds x Adidas x The NBA "All Day Strong" three-way collaboration. Partnered simultaneously with major stakeholders across the NBA, Adidas, and individual franchise teams including the Los Angeles Lakers and Brooklyn Nets to conceptualize and execute a premium capsule collection. Developed unique visual stories and integrated marketing campaigns tailored specifically to each team's heritage and audience, driving cohesive product and campaign synergy.

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